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2 Moms Media Blog.

Taking your brand from online to on-air

By SaraF | Nov 4, 2012

Yesterday, I had the chance of talking to a great group of women at Bloggy Boot Camp Chicago. I’ve never attended at BBC before, which is run by Tiffany and Fran, two really dynamic women who also run SITS Girls. But my dear friend Cynthia has always sung their praises, so I was really glad to […]

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What PR firms REALLY do

By SaraF | Oct 17, 2012

I was out to dinner with a friend recently who’s a doctor in a very small town. We hadn’t seen each other in a number of years and she asked me what it is that I do for a living. When I told her about my public relations company she asked, “what IS public relations?” […]

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Notes from Crain’s Small Business Panel on Social Media – Straight from the experts!

By SaraF | Oct 3, 2012

I love to network, but I don’t love  going to networking events. I love listening to smart people talk, though, so I’m always excited to go to Crain’s Small Business Week Small Business Forum. They’re efficient (always running on time), easy to register and attend and bring together a really interesting mix of small and medium-sized […]

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As seen on ABC 7 Chicago: Tips to save on back-to-school supplies

By SaraF | Aug 13, 2012

Did you see Sara on ABC 7 Chicago talking back-to-school supplies savings? Here’s the clip if you missed it. If you have an idea for Sara or Caitlin for an ABC segment, please feel free to email us.

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Oh, did you know we write for Chicago Parent?

By SaraF | Aug 3, 2012

Caitlin and I are the worst at our own marketing. It’s much easier to promote the successes of others than to talk about yourself, yes? But, we’re doing some cool stuff outside of our PR jobs. In fact, each of us has been writing for Chicago Parent for well over four years! That’s a lot […]

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Facing Facebook

By SaraF | Feb 11, 2012

Yesterday, I gave a presentation with Hollie Schultz of Baby Gizmo and Cynthia Wheeler, designer extraordinaire of NW Designs It about how to use Facebook to help market your small business to a group of mom-owned businesses through the NPN Moms in Business Group, otherwise known as a group of awesome women. Presenting to this […]

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One year later…

By SaraF | Jan 22, 2012

I can’t believe that it has been a year since Caitlin and I formalized our company, 2 Moms Media. From a vision to reality, this year has been chock full of all cliches of owning your own business, ups, downs, screw-ups, successes and everything in between (including a huge grocery store delivery launch last week.) […]

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Keeping it Real

By SaraF | Oct 17, 2011

This blog post is written by 2 Moms Media, LLC intern-extraordinaire, Kristen Rybicki… It has been a privilege and, honestly, overwhelming experience to grow up in the age of social media. As a student, it’s exciting to be among the guinea pigs that determine which new media completely take off (hello, time-sucker known as Facebook), […]

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Be Your Best Brand Advocate

By SaraF | Aug 23, 2011

Students at marketing programs are drilled over and over about maintaining a company’s brand and reputation. I remember clearly in one of my graduate courses my professor telling me “under-promise and over-deliver” so often that every time I put together a proposal or program for a client now I can almost feel his stare over […]

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