Yesterday, I gave a presentation with Hollie Schultz of Baby Gizmo and Cynthia Wheeler, designer extraordinaire of NW Designs It about how to use Facebook to help market your small business to a group of mom-owned businesses through the NPN Moms in Business Group, otherwise known as a group of awesome women.
Presenting to this group is like presenting to friends, and I’m so grateful at how comfortable they always make me. However, it was a productive conversation about the dos and don’ts of Facebook contests, how to design a killer page and some great tips from Hollie who has nearly 20,000 Facebook fans! Yes!
So I thought I should share some of what we discussed with y’all because I thought we captured some interesting and relevant information through the discussion:
- When posting content on Facebook, be authentic and use your own voice
- Separate your personal and professional Facebook pages
- Engage with your readers and fans whenever possible. Give and get feedback.
- Cross-link to all of your various social media outlets (I know this sounds simple, but easy to forget, I swear!)
- If you’re going to run a Facebook contest, please follow the rules! They can be found here.
- Watch your photos on Facebook – a maximum size for a photo is 180 x 540.
- There are 250 characters in the “About” box, but only 78 show, so make those words pop!
- There are a ton of apps to launch different pages in Facebook, but if you want to make a page and make it usable for linkage, use “static HTML for Facebook.”
- Use a “reveal” page to engage potential customers and fans – give exclusives to fans who “like” through the reveal!
Look at one of Cynthia’s awesome reveal pages…
- Again, sounds basic, but interact and respond to users on your Facebook page – make it personal! Try to answer questions where and when you can.
- Don’t be afraid to ask your readers provocative questions and get their honest opinions to share important things
For more information or questions, please feel free to email me.