Sara R. Fisher,
Co-Founder and Principal
Was a marketer before she became a mom. A graduate of the Medill Integrated Marketing Communications program, Sara has managed integrated marketing communications campaigns for internet companies, sports teams and Fortune 500 companies. In her time at the world’s largest independent public relations firm, Edelman, Sara ran international and cross-functional communications programs for United Airlines, Toys “R” Us and Johnson & Johnson.
But when she became a mom, she found her voice, and started her funny and popular mom blog, Self-Made Mom, which told her tales of trying to balance work and motherhood. After leaving the corporate world to focus on her children, Sara’s blog changed focus to parenting in Chicago and she started writing for Chicago Parent magazine, where she currently writes the “Best in Chi” column.
While scouting out what’s hip for the mom, baby and preschooler set in the city, she was able to marry her love of writing with marketing to her mom friends. It was a match made in heaven and 2 Moms Media, LLC was born. Sara has a passion for helping brands launch with purpose and connect in the right ways with their targets of women and moms.
In her non-existent spare time, Sara can be found in the carpool line, not working out at East Bank Club, or aimlessly strolling the aisles of Target pushing the bus cart. She tweets at @selfmademom.
Caitlin Murray Giles
Co-Founder and Principal
Wears many different hats, but her favorite gig is being mom to the three little people in her life.
After the birth of her first child in 2004, she traded her days as an attorney in Cook County courtrooms for play dates on the Chicago park scene. Inspired by her new life as a mother, Caitlin began writing about her parenting experiences and working as a brand ambassador for companies looking to make connections with real, everyday moms. Caitlin saw first-hand that many traditional marketing strategies simply didn’t resonate with savvy moms and she knew that there were better ways to make authentic connections. Before long, she found herself in the business of marketing to parents in Chicago and beyond.
In addition to her “day job” as a marketer, Caitlin is the author of the popular Chicago parenting blog Wee Windy City and a regular contributor at several online and print publications, including Chicago Parent and Savvy Source for Parents.
When she’s not finishing up a writing project, checking headlines on Twitter, or navigating insane city traffic to get her son to baseball practice on time, Caitlin relishes the opportunity to partner with both local and national companies to create innovative marketing outreach programs that deliver real results. At the end of the day, she is thrilled to be able to leverage her experience as a modern-day mom and a marketer to help clients looking to do “mom comm” right.
has more than 12 years of combined agency and client-side public relations experience. Her background includes strategic and tactical planning, message development, media relations (traditional and social), advocacy group relations and influencer marketing. Leah's client experience ranges from consumer health to food/beverage and B2B. Past clients include McDonald's, GlaxoSmithKline, Syngenta, Ronald McDonald House Charities, Genentech and Pfizer among other top tier brands.